Safeguard mission, name when engaging corporate partners
- April 17, 2015 |
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LORI SHARN BRYANT
Nutrition group's collaboration with food-maker Kraft unraveled under criticism; use of logo on product was not an endorsement The "Kids Eat Right" logo will be removed from packages of Kraft Singles, but the controversy about corporate partnerships won't fade away so quickly at the Academy of Nutrition and Dietetics. The Academy's House of Delegates is set to discuss such relationships May 2-3 during its virtual spring meeting. The question: How to "evolve" the existing sponsorship program to further the Academy's mission, while also protecting its reputation and integrity. AND is hardly the first group to be roiled both internally and externally by disagreements… Read More
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